Colorful, attractive, sexy, intriguing... Perfect! The news paper ads, all the hoardings, TV commercials, marketing SMSs, Telecalls, many more! We wake up to commercialization. The very news paper boasting of tonnes of offers, the word SALE and DISCOUNT everywhere! Models, celebrities showing their skin, sporting clothes. Business intelligence going into every aspect of the road, newspaper, mall, store. How carefully chosen words, pictures, even colors put in specific places playing with human psychology, I see it as a harassment to spend, terrorize to purchase and greed to own!
I am not surprised to hear "hoarding industry" like Film industry, banking and finance industry etc., Hoarding, by itself is a market! Technically, indian Hoarding industry is the fastest growing in Advertising and PR, and has grown to 900 million dollars this fiscal year! There are ambitions companies hitting the IPO by only doing Hoardings! So many products, offers, discounts, deals, choices, opinions, reviews, etc., makes me wonder sometimes that everyone in the world is selling something. Probably every one thought why join the Navy when you can be a pirate! and they just got into selling!
All over the city, all I can see are happy people, celebrities, smiling and laughing asking us to buy what they have bought. Looks like we have everything that money can buy, including the government! And yet, they want us to buy so many things. No wonder our future generations will be more materialistic and less moralistic. I fear, soon many of us would not know value of things, but only be aware of randomly owning our wants. They say, everything has an end. I am sure, greed has no end. And I can clearly see how we have taken this very human nature to our advantage and misfortune of our very own kind!
Be sure of what you buy, not because you loose money, not because you dont need it, but because you loose giving a moral value to your next generation. Its not just you have to live, you also have to lead. We all have to be responsible in making the world a better place to live in after we are long gone. We cant see through time as if its a plain glass. But time is more of a reflection of the mirror. When we see close, we see more. Also, have the courage to say No to people who call for your time. Time is the most precious thing, spend it carefully. Its never going to come back. We all should buy more of life from time and not momentary material of joy.
I am not surprised to hear "hoarding industry" like Film industry, banking and finance industry etc., Hoarding, by itself is a market! Technically, indian Hoarding industry is the fastest growing in Advertising and PR, and has grown to 900 million dollars this fiscal year! There are ambitions companies hitting the IPO by only doing Hoardings! So many products, offers, discounts, deals, choices, opinions, reviews, etc., makes me wonder sometimes that everyone in the world is selling something. Probably every one thought why join the Navy when you can be a pirate! and they just got into selling!
All over the city, all I can see are happy people, celebrities, smiling and laughing asking us to buy what they have bought. Looks like we have everything that money can buy, including the government! And yet, they want us to buy so many things. No wonder our future generations will be more materialistic and less moralistic. I fear, soon many of us would not know value of things, but only be aware of randomly owning our wants. They say, everything has an end. I am sure, greed has no end. And I can clearly see how we have taken this very human nature to our advantage and misfortune of our very own kind!
Be sure of what you buy, not because you loose money, not because you dont need it, but because you loose giving a moral value to your next generation. Its not just you have to live, you also have to lead. We all have to be responsible in making the world a better place to live in after we are long gone. We cant see through time as if its a plain glass. But time is more of a reflection of the mirror. When we see close, we see more. Also, have the courage to say No to people who call for your time. Time is the most precious thing, spend it carefully. Its never going to come back. We all should buy more of life from time and not momentary material of joy.