Pivot = A change in strategy without a change in vision - this is a term coined by Eric Ries, author of "The Lean startup" has now made this word a business vernacular.
Eric observed some of today's most iconic companies like, YouTube, Twitter, Groupon etc., had abruptly changed course before they became successful. If they hadn't, Twitter would have stuck with audio podcasting, Groupon would've continued organizing political protests (and no one would have heard of them) and YouTube would have been a video dating site. Paypals original mission was to beam IOUs from Palm pilot to Palm Pilot. Flicr grew out of a massive multiplayer online games as a way for players to drop photos into text messages.
Fab.com came out of a failed gay social network called Fabulis. Instagram;s founders created a check-in technology called Blubrn before settling on photos. Pandora was a B2B music recommendation service. Yelp transitioned from email recommendations from friends to a local search and user review website.
They all "Pivoted"
SnapDeal started out as an marketing venture selling discount coupons, and today they are going global. Flipkart wanted to sell mobiles online, but, competing with Amazon and Ebay worldwide.
Change was needed sometime as they evaluated the growth trajectory
Firstly, they were focused on what they wanted and then they Pivoted based on the evaluation on what they believed would serve or earn money.
How much do we Pivot in our offices? in our businesses?
Nokia once made paper and rubber boots. Nintendo sold playing cards. The Marriot chain of hotels which is the largest chain of hotels in the world today, began as a root beer stand in Washington DC.
Microsoft only wanted to make operating systems! IBM used to be a billion-dollar computer manufacturer and now its a billion dollar seller of business services.
What can we learn from this?
Richard Branson published an indie music magazine, Tom Hanks wanted to be a standup comedian, Arnold Shcwarznegger wanted just to be an actor, Sachin Tendulkar wanted to simply play in the Ranaji once before going back to School.
What exactly constitutes a pivot?
Its applicable to everyone, every startup, every business that exists today.
"Clarity breeds mastery - the more clear you are on what you want, the more focussed you can be to achieve that. Everything else will fall in place - Robin Sharma."
So lets all Pivot towards what we want to be. Wherever you are, whoever you are in whatever condition, it can change and get even better.
If you dont plan for your own, then chances are that you will fall into others' plan. Guess what they have planned for you? Not much.
Many things aren't equal but everyone gets the same 24 hours a day, 7 days a week. We make time for what we truly want.
It all comes down to focus and effort. If you want something you've never had then you've got to do something you've never done.
No substitute to Risk, Persistence and hardwork. Period
Resist the Naysayers who tell you that you can't do something or indirectly repel your approach. If they laugh at you, or advice you not to do it, tip you to do something else instead, etc,. these are signs you are heading in the right direction.
I'm going after mine, what about you?
Wish you all may have the most productive year, Pivot consciously and grow to your true potential, discover new strengths, scale up in everything that you're doing and go on to make the world a better place!
Happy new year
regards
Maddy
Eric observed some of today's most iconic companies like, YouTube, Twitter, Groupon etc., had abruptly changed course before they became successful. If they hadn't, Twitter would have stuck with audio podcasting, Groupon would've continued organizing political protests (and no one would have heard of them) and YouTube would have been a video dating site. Paypals original mission was to beam IOUs from Palm pilot to Palm Pilot. Flicr grew out of a massive multiplayer online games as a way for players to drop photos into text messages.
Fab.com came out of a failed gay social network called Fabulis. Instagram;s founders created a check-in technology called Blubrn before settling on photos. Pandora was a B2B music recommendation service. Yelp transitioned from email recommendations from friends to a local search and user review website.
They all "Pivoted"
SnapDeal started out as an marketing venture selling discount coupons, and today they are going global. Flipkart wanted to sell mobiles online, but, competing with Amazon and Ebay worldwide.
Change was needed sometime as they evaluated the growth trajectory
Firstly, they were focused on what they wanted and then they Pivoted based on the evaluation on what they believed would serve or earn money.
How much do we Pivot in our offices? in our businesses?
Nokia once made paper and rubber boots. Nintendo sold playing cards. The Marriot chain of hotels which is the largest chain of hotels in the world today, began as a root beer stand in Washington DC.
Microsoft only wanted to make operating systems! IBM used to be a billion-dollar computer manufacturer and now its a billion dollar seller of business services.
What can we learn from this?
Richard Branson published an indie music magazine, Tom Hanks wanted to be a standup comedian, Arnold Shcwarznegger wanted just to be an actor, Sachin Tendulkar wanted to simply play in the Ranaji once before going back to School.
What exactly constitutes a pivot?
Its applicable to everyone, every startup, every business that exists today.
"Clarity breeds mastery - the more clear you are on what you want, the more focussed you can be to achieve that. Everything else will fall in place - Robin Sharma."
So lets all Pivot towards what we want to be. Wherever you are, whoever you are in whatever condition, it can change and get even better.
If you dont plan for your own, then chances are that you will fall into others' plan. Guess what they have planned for you? Not much.
Many things aren't equal but everyone gets the same 24 hours a day, 7 days a week. We make time for what we truly want.
It all comes down to focus and effort. If you want something you've never had then you've got to do something you've never done.
No substitute to Risk, Persistence and hardwork. Period
Resist the Naysayers who tell you that you can't do something or indirectly repel your approach. If they laugh at you, or advice you not to do it, tip you to do something else instead, etc,. these are signs you are heading in the right direction.
I'm going after mine, what about you?
Wish you all may have the most productive year, Pivot consciously and grow to your true potential, discover new strengths, scale up in everything that you're doing and go on to make the world a better place!
Happy new year
regards
Maddy